Four friends, one rock arch and the whole kasbah of Ait Benhaddou spread out below them.
Anna & friendsImperial Cities & the Sahara
The Sahara from above
Across the dunes, at the pace of a camel
Private camel treks into the Moroccan Sahara, timed for the golden hours when the sand turns to light.
Private journeys since 2016
Morocco, unhurried and entirely yours
Private journeys through the imperial cities, the High Atlas and the dunes beyond Merzouga, designed one traveller at a time.
Erg Chebbi & Erg Chigaga
A private camp, held for your group alone
Set deep enough in the dunes that the road disappears, with dinner on the ridge as the light goes.
Nights in the erg
A bed carried out under the stars
Between October and April the desert sky is as clear as anywhere you will ever sleep.
Who we are
The desert, the way we know it
Serenity Sahara began with a simple feeling. The desert has always been part of our lives, and for years we watched travellers hurry through it: two nights, a crowded camp, a few photos, and back on the road. We knew Morocco had so much more to give. The silence just before sunrise. Mint tea poured slowly in a family home. A sky so full of stars that nobody speaks.
So five of us came together in a small office off Darb el Salam and decided to do it our way. We plan every journey ourselves, we travel every route we recommend, and we only take on as many guests as we can truly look after.
For you, that means a guide who knows the land like home, a desert camp that is yours alone for the night, and a real person you can reach at any hour: the same person who has planned your trip since your very first message.
Signature routes
Three private Morocco journeys to begin with
Start with one of our three signature private tours of Morocco: the imperial cities and the Sahara, the High Atlas and the edge of the desert, or the Atlantic coast and the old medinas. Each one is a sample route, not a fixed package. Change the days, the pace or where you sleep, and we will shape it around you.
Marrakech – Middle Atlas – Fes – Ziz Valley – Erg Chebbi
The journey most people picture when they imagine Morocco, slowed down until it becomes something else entirely. Two imperial cities, a cedar forest, a gorge, and three nights where the road simply ends.
9 days / 8 nights · 2-8 travellers · From 4,850 EUR per person
Marrakech – Ait Bouguemez – Tichka – Ait Benhaddou – Erg Chigaga
For travellers who would rather walk than shop. Three days in the High Atlas staying with families in the Ait Bouguemez, then down the southern slope to a stretch of desert almost nobody visits.
7 days / 6 nights · 2-6 travellers · From 3,650 EUR per person
Essaouira – Haha Hills – Marrakech
Morocco at sea level. Three nights in Essaouira where the wind never stops and nothing is in a hurry, two in Marrakech, and an argan cooperative in between. The journey we send people on when they want to come back rested.
6 days / 5 nights · 2-8 travellers · From 2,980 EUR per person
Where we work
Five places we know properly
We do not cover the whole country. These are the regions where we have the relationships, the drivers and the opinions to be useful.
The red city
Marrakech
A thousand years of trade, compressed into a walled city you can cross on foot.
Erg Chebbi & Erg Chigaga
The Sahara
Two dune fields, two entirely different experiences of the same desert.
The oldest medina
Fes
Nine thousand lanes, a ninth-century university, and craft that never industrialised.
Mountains & valleys
High Atlas
Terraced valleys, 4,000-metre peaks, and villages running on rules older than the state.
The Atlantic coast
Essaouira
Whitewash, wind and a fishing port that still sets the rhythm of the town.
How it works
How a journey gets built
A conversation
Thirty minutes on a call, or a long email if you prefer. We ask what you want to avoid as much as what you want to see.
A route, not a quote
You get a day-by-day outline with the reasoning behind it. Change anything. Most people change at least three things.
Everything held
We book the rooms we have inspected, the guides we know by name, and the camps on a private-use basis.
Someone on the ground
A local contact reachable at any hour, and a driver who has done the route more times than he can count.
The one thing everyone remembers
A bed carried out onto the sand
Every camp we work with will do this, and almost nobody asks. After dinner the team carries a bed out past the lantern line, far enough that the camp disappears behind a dune, and leaves you there until morning.
Between October and April the sky over Erg Chigaga is as clear as anywhere you will sleep. People talk about it for years. It costs nothing and it is the first thing we suggest.
Our travellers
Moments from the road
Sunrise from a hot air balloon, drifting quietly over the plains with the Atlas on the horizon.
PatriciaMarrakech & the High Atlas
Three friends, warm rocks and endless laughter on their way into the desert.
Lina & friendsSahara desert journey
Marrakech after dark, lanterns glowing and the city just waking up for the night.
Evening glowMarrakech
Slow mornings in the medina, one painted doorway at a time.
Medina wanderingsThe medina
Carved cedar doors, and quiet courtyards waiting behind them.
Riad doorwaysMarrakech
Cobalt walls, cactus and palms in one of the city’s loveliest gardens.
Garden coloursMarrakech
Sun, sand and a big smile on the long road towards the dunes.
Into the desertOn the road south
The whole crew and their 4×4, ready for the next stretch of the journey.
On the road togetherDesert crossing
A quiet moment on the dunes, wrapped up against the evening wind.
Desert calmSahara dunes
Hand-cut zellige tiles in every shade of green.
Zellige wallsMarrakech
Baskets, pottery and colour wherever you turn in the souks.
Souk coloursThe souks
Golden light, soft sand and nowhere else to be.
Golden hourSahara dunes
Walking the ridge of the dunes as the light begins to soften.
Dune walkErg dunes
Bare feet, blue sky and the whole desert to herself.
Pure joySahara dunes
Making friends with the camels before the evening ride.
Camel friendsDesert camp
A pause in the shade, with mint tea never far away.
Shade and storiesMarrakech
A red scarf, warm sand and a camel waiting patiently.
Desert styleSahara dunes
Engines on and dunes ahead for an afternoon of quad biking.
Quad adventureSahara dunes
The desert wind catching a purple scarf in the late sun.
Wind in the scarfSahara dunes
Helmet on, goggles down, ready to take on the dunes.
Ready to rideSahara dunes
Soft light falling through an old riad doorway.
Riad lightMarrakech
Wrapped in deep red, the colour of the Moroccan earth.
Colours of MoroccoMarrakech
A wall of flowers against a perfect Moroccan blue.
Flowers and blueMarrakech
Wearing the indigo turban of the desert people.
Blue of the desertSahara
Bright blue walls and a burst of flowers in the heart of the city.
Painted in blueMarrakech
Two friends, two indigo turbans, one unforgettable day.
Desert sistersSahara
The sun slipping behind the dunes at the end of the day.
Last lightSahara dunes
From the journal
Things worth knowing first
Planning
The country spans ocean, mountain and desert, and the right month for one is the wrong month for another.
Desert
The gap between the best and worst camps in the Sahara is wider than in any other category of accommodation in Morocco.
Craft
What is actually made by hand, what it should cost, and how to tell the difference before you commit.
Start a conversation
Tell us what you want from Morocco
Every journey we arrange begins with a conversation rather than a brochure. Tell us when you can travel, how you like to move, and what you would rather avoid – we will come back with a route, not a quote.